Spotlight Features

What differentiates a Mac user from a PC user, assuming the usage decision is uncoerced by an employer? My wife answered that question with a list straight from Jeff Foxworthy: You think virus protection is what you get a flu shot for; You actually make a conscious choice in selecting your Web brows...

On November 15, Google filed a lawsuit against Texas-based Auctions Expert International (AEI) for engaging in "click fraud" and attempting to force Google's advertisers to pay for fraudulently generated clicks. Google claims, among other things, that AEI constructed its Web site with the sole purpo...

The global population is divided into two major groups: open minds in closed societies and closed minds in open societies. Therefore, the marketing and naming of products must address the issues of sexual connotation with extraordinary depth, care and caution. Suddenly, French Connection of UK went ...

A strange thing happened after Tara Bradford was "Bangalored" and her job was moved to India. She followed it and stayed. In 2003, Tara was working in the U.S. as a trainer of customer service representatives for Earthlink, an Internet service provider. It was her fourth year with Earthlink and she ...

Some people have the erroneous idea that a small business cannot effectively compete against larger competitors. This concept is quite far from the truth. For example, if someone were to ask you, "What is a major source of job formations in America today?," what would you answer? If you said small b...

In the not-too-distant past, search toolbars were risky specialty add-ons offered by Internet marketing mavens. Users who installed search toolbars often were granting permission without knowing it to intruders harvesting data on addresses and surfing habits and opening the backdoor to their compute...

If a couple of guys build a company from scratch and then do a billion dollar IPO, where does the market value come from? More importantly, what does the valuation process mean to the typical business employee? I got to thinking about this during a review of online gaming a couple of weeks ago becau...

Is this the dawning of the age of branding or just another black hole? The term "Le Branding" started out in the Dark Ages, where marks were burned onto cattle. On ever-so-slowly-evolving minds of the Homo sapiens, this word also made a solid impression and provides a daily dose of comfort. Belongin...

Because cellular services are one of the fastest growing segments in the telecommunications market, new models are emerging that focus on how cellular services are delivered. The days when carriers installed and controlled their own equipment are giving way to a new era in which wireless network ser...

Corporations rarely come across a major naming project -- only once or twice in their lifetime. As a result, there is no exiting blueprint, guidelines or a tested naming policy on hand for this unique challenge -- a situation that could explode into a marketing and public relations disaster. You can...