Spotlight Features

Corporations rarely come across a major naming project -- only once or twice in their lifetime. As a result, there is no exiting blueprint, guidelines or a tested naming policy on hand for this unique challenge -- a situation that could explode into a marketing and public relations disaster. You can...

The information technology (IT) industry requires more than just competence with a few software applications or development tools. To be able to move up the career ladder and manage IT organizations effectively requires a broader range of skills than those traditionally taught to software developers...

With more and more young people turning to video games for entertainment instead of watching television, advertisers are looking for creative ways to reach out to this growing demographic. One of the newest techniques is to place advertisements directly into video games -- a practice that's rare rig...

This is the time of year when the small-business owner has to start thinking of year-end strategies for his/her company. Because tax strategies have a large, yet controllable, influence on your business, they should be your main focus as a business owner. The business owner's tax decisions depend on...

President Bush has made it clear that tort reform, narrowly construed in terms of medical liability reform, is on the short-term agenda. In theory, that should be easily done and very positive in its effects, but of course, reality is never as simple as theory, and there are some real risks to open ...

What's the big deal, when every major corporation in the USA searches for an Indian company so they can park all their mundane information management under a banyan tree? Protesters during the industrial age screamed against rapid automation as a serious threat to jobs and a possible destruction of...

Your most critical business decisions often come down to prices: how much to charge and how much to pay. Prices have been driven down in the South Asian call center industry in the last two years, thanks to a flood of new entrants into the industry, a glut of low-end capacity, and improvements in te...

In retrospect, it seems obvious to match the capabilities of Windows with secure messaging software. However, in 1995, when Windows NT first burst into the marketplace, IT managers at first did not have many -- if any -- options to help their users easily and safely communicate with each other. This...

Today, with the pressures on business executives to meet their projections and to always present a glowing picture to analysts, it is understandable how some succumb to the temptation to present a rosy outlook when things actually might be deteriorating. This article analyzes ways by which the CEO o...

The newly released Solaris 10 includes a radical new technology called DTrace which lets you look inside the usual black box of a running production application to see exactly where the bottlenecks are and what their impact is. As a result, I've been telling clients with big Solaris operations that ...