Spotlight Features

Implementing a Web Analytics Solution for your site can be fraught with all kinds of peril, but knowing what you're in for goes a long way toward avoiding the biggest headaches, as Part 1 of this two-part series points out. Part 2 continues the discussion of effective ways to deal with potential pro...

Florian Mueller is at it once again. The founder of the NoSoftwarePatents.com campaign that led to the European Union's landslide vote against a proposal for a software patent directive is ready for the next battle. The same forces that supported the software patent directive he successfully defeate...

Last week Hewlett-Packard, which is expected to pass IBM as the largest high-tech company in the world this year, put its new CEO on stage, and much of the behind-the-scenes discussion was on why Mark Hurd has been successful while predecessor Carly Fiorina crashed and burned. Meanwhile, over at Mic...

Sarbanes-Oxley has certainly made quite an impact on corporate governance since its enactment in 2002. Most of us remember the corporate debacles that brought about SOX. In fact, one of them, the Enron failure, is still very much in the news today. Consider some of the ways that SOX has affected cor...

Driven by technology, access to content is TiVo's primary need. To a large degree, however, access to content is precisely what traditional TV and cable broadcasters, as well as film studios, still control. This crucial point has long been recognized, as well as debated, by TiVo management. The co...

As Congress draws closer to passing significant telecommunications reforms, it's clear that a larger issue serves as a backdrop to the hot topics of net neutrality, cable franchise reform, and municipal WiFi. That is, will the Internet be treated like telecommunications, or the other way around? Ne...

By definition Search Engine Marketing refers to both paid search and Search Engine Optimization (SEO). The former is based on a pay-per-click advertising model as companies bid on specific search terms or in the case of Google, AdWords, to get a more visible placement within search engine results.

Implementing a tag-based Web analytics solution is rarely the slam-dunk that vendors imply. Depending on how your site is structured and how dynamic your content is, tagging can range from fairly straightforward to fiendishly complex. How can you tell which experience you're likely to be in for? Thi...

While technology news buzzes around Vonage's recent IPO and Skype making major moves into the enterprise, there is a nagging issue all Voice over Internet Protocol players face: 911 response. Few can deny the cost saving benefits of Internet telephone services, but the chief concern is emergency sit...

Identifying a paradigm shift is most easily done in hindsight because separating a fad from a long term trend is something that requires a bit of historical perspective to get right. About the only professionals who make it a habit of prognosticating about changing trends are economists and, as the...