Spotlight Features

The loss of personal data on an estimated 26.5 million U.S. military veterans, up to 2.2 million current service members and an unquantified number of spouses continues to generate public controversy. It also provides lessons for how the private sector could prevent and respond to the loss of perso...

Last week was a busy one for some big tech players. AOL is funding Netscape again, and strangely enough the company seems to have Slashdot on its mind as it moves to rebuild its portal business. Also, Creative Labs evidently didn't realize that Apple was going to fight back when it sued the firm, an...

Disaster recovery planning is becoming a core part of business. Yet even when companies prepare for the worst, unexpected circumstances are bound to occur when a disaster actually hits. After such an incident, companies must shift modes -- from bracing for the calamity to planning for business conti...

Too often, a company chooses a customer relationship management/sales force automation solution that just does not fit. Each company has unique sales and marketing needs, so a "One-Size-Fits-All" CRM solution is not the best approach. An expensive Armani suit is worthless if it is not tailored to fi...

Executive coaching has become very popular over the last few years. In fact, a great deal has been written about it, and quite a few coaching companies have sprouted up across the country. Some of these companies are even franchised, hoping to sell their "formula" to would-be coaches. Many businesse...

The question for marketers today is not whether to make online communities part of the marketing mix, it's how to tap them and what kind to create. Communispace is creating private online communities designed to uncover valuable research metrics to stimulate marketing efforts, while also serving as ...

In an unfortunate turn of events, Adobe has threatened an antitrust lawsuit against Microsoft in Europe. That two American companies may have their fate decided by European bureaucrats is bad enough, but the underlying assumptions make it even worse. The dispute centers on two issues. First, Micros...

In many companies, marketing is experiencing a resurgence and new relevance, a rejuvenation if you will towards aligning closer to customers than ever before. What's most encouraging about this is the fact that strategies based on dated cause-and-effect relationships with clients are, through the u...

Last week I mentioned a white paper I wrote a couple of years ago that addresses some of the changes we can expect to come from the on demand development and deployment paradigm and I thought it would be interesting to examine some of the main points here. The title of the piece is "The New Garage" ...

Apple Computer announced internally on May 29 that it is pulling back from plans to establish a customer support facility in Bangalore, India. The news regarding Apple's Indian subsidiary Apple Services India was released publicly on Saturday. Apple has not announced plans to downscale its outsourc...