Spotlight Features

Lorrie Thomas does not "sell, share or whore out" the personal information of any visitor who comes to her Lorrie Thomas Web Marketing site -- and she backs up this no-share promise in her privacy statement. Indeed, the entire document is a straightforward description of what the company will and wi...

That the term "carbon offset provider" has become part of the business lexicon may be an indicator that companies are finally getting serious about neutralizing their impact on the environment. Consumers are finding that the Internet can be a valuable resource in their own smaller-scale efforts to f...

The virtual world of the Internet has become a hotbed of activity designed to ease the real-world pollution problem. The Chicago Climate Exchange, or CCX, is a regulated exchange whose members are committed to cutting their emissions. It is the only cap-and-trade system in North America for six gree...

Some 20 years after the Exxon Valdez went ashore on Prince William sound, oil still remains at the bottom of the arctic waters -- but not because those responsible for cleanup have ignored it. Rather, multiple attempts to remove the oil from the sea floor have failed. Cold temperatures have rendered...

Google: The name conjures up images of a brilliant company, one able to anticipate customer desires and consistently deliver leading-edge technology more effectively than competitors. Having captured and kept a commanding lead in desktop search, Google has now set its sights on cell phones and mobil...

Even sophisticated ad buyers can make mistakes: ignoring target demographics' tastes and sensibilities; using archaic assumptions when measuring the success of an online campaign; and failing to plan for follow-up activities such as fulfillment. Those are fairly basic errors. There are also some sub...

Until recently, the Computer Fraud and Abuse Act -- covering a myriad of activities related to hacking and intellectual property theft -- was just one of many questionable federal laws on the books. Then came the case of Lori Drew. Drew was widely vilified for provoking a young girl into committing ...

How did Seattle become the home for technology companies that want to help you buy or sell ... a home? Sure, it's where Microsoft and Amazon are based, and it's a well-educated, tech-savvy community, and the University of Washington churns out more than its share of software engineers. But why real ...

With the U.S. in the throes of what could be the worst recession in decades, consumers have made dramatic cutbacks in discretionary spending. That includes donations to charitable causes and nonprofit organizations, many of which supply critical aid to vulnerable populations both in the U.S. and abr...

A few weeks ago, Johnson & Johnson presented the blogosphere with an ad for its brand name pain reliever Motrin that was aimed at mothers who were experiencing back pain from carrying their babies around in slings. The backlash was swift. The ad struck many viewers as having a tone that mocked, ...