Spotlight Features

While telecom operators willingly spend hundreds of millions to upgrade facilities, it is not at all clear that these investments, with long-term paybacks, are the right ones to meet customer demand. In contrast, investment in a CRM tool such as predictive analytics is very modest but generates payb...

As the population ages, financial institutions and other service providers will have to learn to adapt their marketing approaches to appeal to a sector that has high disposable income and substantial spending power. In some cases, they will also have physical limitations that will impede online acti...

Many college students have been spending the week on the beaches of Padre Island and other balmy locales, soaking up equal parts sun and alcohol. Meanwhile, the families of America are starting to think about where they'd like to dig their toes in the sand for summer vacations -- if they're not alre...

Climate change, peak oil, and precarious food systems seem finally to have entered the realm of relatively mainstream discourse. Corporate employees now routinely discuss their gardening plans and dreams of a hobby farm over lunch. Photographs of whole foods guru Michael Pollan grace the covers of p...

Once a small business successfully implements a new CRM solution, the next challenge will be maintaining it. Cloud computing promises to make the implementation process less painful, and it should also lessen the burden of system maintenance for the small enterprise. Traditional CRM tools typically ...

One of the greatest challenges to the successful implementation of a CRM solution is winning employee participation and cooperation. "It's a quandary," said Craig Klein, president and CEO of SalesNexus. If the sales staff is reluctant to use the new system, it will be very difficult to get it off th...

Paying bills with a few computer clicks sounds like a great idea for consumers -- and it is. Online bill paying is increasingly popular with millions of consumers, and the potential for paperless payments is many times greater than it is today. The number of households that used an online payment se...

Toyota's recent fiascoes with runaway acceleration illuminate the sorry lack of software standards to establish minimum quality levels for technologies crucial to the operation of transportation systems.

Everyone seems to be getting into the mobile app game -- but is anyone actually making any money doing it? The consensus is yes -- but there is more than one way to make money. Alexander Bartfeld took a hard look at the market before launching his software development company six months ago. Everyon...

A successful CRM implementation starts with good preparation. It is a good idea to document the goals and objectives of the small business first and test the system with the users, Sheryl Kingstone, director of the enterprise research group at Yankee Group, told CRM Buyer. "Be proactive," she advise...