Spotlight Features

Marshall McLuhan's old adage, "the medium is the message," has never been more true than it is today. Companies wanting to showcase their cutting-edge products and services are increasingly turning to new and innovative marketing techniques that express the spirit of what they're selling. Video pres...

Somewhere in the suburbs of Washington, D.C., I just know the owner of a certain day spa is rubbing her hands with glee. You see, on New Year's Day morning, as I was blearily checking my emails, I clicked on one of the many group buying sites to which I subscribe and saw an offer I simply couldn't p...

Many firms are not properly prepared for the response to a daily deal offering. "These offers can be wonderful if they are analyzed correctly by the company," said Greg Sterling, principal of Sterling Market Intelligence. "If they are not, then it can easily be a disaster." The daily deal sites are ...

On a single day in March earlier this year, The Orange County Register's website generated $188,000, mainly by selling nearly 5,457 customers on its daily deal: a Catalina Flyer catamaran round-trip ticket for $34. A portion of the revenue was generated by a side deal. For an industry poised to reac...

Since few people bother to read Privacy Policies, Terms of Service or Click Wrap Agreements, is it any wonder that social media sites, search engines, and providers of cell services ask for and receive carte blanche rights to our whereabouts, along with other personal information? We all know that i...

Once upon a time there was an online group called "The Point." It was a nebulous organization with the vague goal of using the power of social media to to do such things as crowdsource a design for the Chicago Stadium or launch a petition. One day, one of its members got the bright idea to use its n...

Maybe the "printer" part of "3D printer" is not exactly the right word, since printing has so long been thought of as a two-dimensional process of applying ink to paper. But the term, like the 3D printing process itself, seems to be here to stay. 3D printers, which use a wide range of technologies ...

Planetariums may date back to the far reaches of recorded time, but the first widely known example -- an ancient cast-metal globe made by Archimedes to predict the movements of the planets -- now seems to have little in common with the technological marvels that have become widespread today. Rather ...

Say you're a real estate agent, and you want to show a new listing to your client. You don't want to just email a link to information about the house, however; you want to personalize it somehow. Like, perhaps, with a video of yourself describing and selling the good points of that property to your...

While mobile healthcare apps are certainly handy now, they are soon destined to take point in the fight to control healthcare costs. Everything from electronic medical records to diagnostics will pulse across mobile apps on devices ranging from smartphones to tablets. The goal is to put quality medi...