Spotlight Features

The dissemination of content throughout the Web has forced companies and marketing firms to rethink how they advertise. The swell of venues that are housing content has dueling effects: It increases the potential reach of an advertisement but also dilutes the customer pool for the original publisher...

One day, Hemi Weingarten's wife brought home some glow-in-the-dark yogurt for their three young children. He read the ingredient list to find out how the strawberries could be so red, and finding "Red #40," looked it up online. He was surprised to discover that it was a controversial chemical banned...

It can be a little tricky talking about how and why media outlets allow, and indeed encourage, the diffusion of their content throughout the Web. For starters, people tend to be tightlipped about this strategy. No one from CNN, Fox News, MSNBC or Viacom agreed to speak on the record for this article...

Fitness instructor and personal trainer Yu Hannah Kim has always believed that fitness should be available to anyone. Now, with the launch of her new site, Yufit, she's making that dream a reality. Yufit offers streaming videos for everything from cardio kickboxing and core burn workouts to yoga and...

As far as exclusive interviews go, you could do a lot worse than getting Herman Cain, and a lot worse than getting him on Nov. 28. That was, after all, the day that a woman unleashed accusations of a 13-year affair with Cain, the third racy allegation levied against Cain in a matter of weeks. And th...

When Paul Glover founded Ithaca Hours, a local currency in Ithaca, N.Y., more than 20 years ago, he didn't intend to start a movement. He just wanted to give people in the town a way to invest in their community and each other, even when they didn't have enough traditional dollars to do so. "I saw t...

Travel is, by its nature, an adventure, and alternative travel companies are making it more unpredictable than ever. Want to sleep on an stranger's couch, for instance? There's a company for that: CouchSurfing. "CouchSurfing addresses the human need for connection and delivers inspiring relationship...

It's been difficult in recent years for many people and small businesses to get the loans they need from banks and other traditional lenders, but there are a variety of alternative models. One is person-to-person lending, offered by companies like Prosper, which essentially lets individual people ...

Restaurant owners, dentists, doctors, graphic designers, realtors and everyday people are all doing it: bartering. Though it's an old concept, it's getting a new twist in the world of e-commerce. "This is the new method for an old practice, with e-commerce," said Paul Bocheck, CEO of BarterQuest. Wh...

Stephanie Allen started making and freezing meals for her own family 16 years ago, developing a collection of recipes that worked especially well. The mother of two knew how important it was to plan and make meals ahead. That experience led Allen to cofound Dream Dinners, now a nationwide company th...