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A notable behavioral shift has occurred in the United States over the last few years. Communication methods have changed. One transformation is that people are less dependent on the classic voice telephone call -- landline or mobile -- and rely more on textual communications like those provided thro...
When Double Cola wanted to encourage its customers to keep coming back for more of its vintage fizzy drink, it started a rewards program. Using tried-and-true loyalty methods, the company offered customers the opportunity to turn over the cola's caps, earn points, and get discounts and merchandise.
When the first banner ads came out in the 1990s, they attracted lots of attention -- and lots of click-throughs. Since then, though, their effectiveness has plummeted, forcing businesses to think creatively about the future of online advertising. This future is likely to include a mix of social medi...
The rural broadband delivery business is rapidly changing. When Dish Network's super-cheap broadband-via-satellite service, dishNET, went live in October, it prompted a satellite Internet price-war. dishNET download speeds reach 10 Mbps. Service starts at $39.99 a month for 10 GB of data at 5 Mbps i...
The Federal Communications Commission passed a little-publicized order last month that changes how cable television providers can deliver basic broadcast channels. This rule change has far-reaching implications for those who legally grab their basic broadcast channels for free from cable, but don't ...
How can classic retail, the brick-and-mortar physical stores dotting our neighborhoods, compete with the likes of Amazon and Zappos? Can real-world retail survive e-commerce? And if it can, what's the trick? How do retailers intend to meet this growing threat? We're now seeing something insidious t...
Last month Megaupload founder Kim Dotcom, who is facing charges in the United States for engaging in digital piracy, announced that he would relocate a new version of his site, Me.ga, outside the United States. The belief was that this would free him from coming under fire by U.S. law enforcement, b...
The line between TVs and computers is increasingly blurring, with TVs becoming smarter and more connected than ever. As interactive, Web-connected appliances, smart TVs have search and navigation capabilities, can interact with tablets and smartphones, and offer access to downloadable apps. In short...
Wireless carriers are putting more energy into prepaid. It's a normal evolution. As quality phones became cheaper, prepaid brands like Sprint's Boost and Virgin Mobile have been able to offer better phones -- even a selection of smartphones, including the iPhone. Those better products, along with th...
Many people know it's a bad idea to open attachments in email received from strangers, but relatively few know they need to take the same precautions when clicking links on social media sites and even VoIP service Skype. In recent weeks, cybercriminals have been targeting individuals through Skype, ...