Spotlight Features

Podcasting is one of the hottest media trends. Almost everyone, it seems, has a podcast these days. Should e-commerce business owners jump on this bandwagon? Can podcasting really boost the bottom line? If you do decide to make a podcast, do your best to make it exceptional. That means having good a...

Fraud is a major concern for 72 percent of businesses, according to Experian's Global Fraud and Identity Report. More than 5,500 consumers and 500 business executives in 11 markets around the world participated in the survey. The situation has not been improving, as six out of 10 businesses experien...

Some small e-commerce website operators may think their relative obscurity offers protection, but the fact is that SMBs are especially vulnerable to cyberattacks and malware. "Very often small businesses don't feel vulnerable to cyberthreats because they assume cybercriminals prefer to launch attack...

The parade of Olympic athletes entering Pyeongchang, South Korea, could be quite colorful for a few reasons. Athletes from North and South Korea will enter together for the first time in more than a decade, and viewers at home will be able to see the ceremony -- and even some events -- like never b...

The United States Supreme Court recently decided to revisit Quill Corp. v. North Dakota, which basically allowed states to collect taxes on online sales only from sellers that had a physical presence within their boundaries. Brick-and-mortar retailers for years have argued that the ruling puts them ...

Blogging might seem a difficult task to many e-commerce retailers, but the effort you put into it likely will pay off. With some forethought and commitment, blogging can become part of your overall strategy for e-commerce success. If you're still on the fence, here are three reasons to consider gett...

No single event takes the prize for starting the technology revolution. However, Feb. 3, 1998, is one of the more significant dates. On that day, Christine Peterson, a futurist and lecturer in the field of nanotechnology, coined the "open source" term at a strategy session in Palo Alto, California, ...

Google has built a new marketing model around "micro-moments." Many other companies are following suit. "You have to make that conversion happen right on the spot once customers have looked at your website or mobile app," said Bret Bonnet, president of Quality Logo Products.

Visuals are a crucial aspect of e-commerce. The quality of your product photos can make or break a sale. With these seven tips, you can learn how to take compelling product photos that engage your audience and drive conversions. From lighting to staging to editing, this list covers what you need to ...