Spotlight Features

Influencer marketing is one of the fastest-growing ways to get a message out there. It uses the popularity of people who have many followers and a wide reach, to market products and sway opinions. It's very much a marketing strategy for the social media age.

Apple announced several new services earlier this week. Apple TV+, the star of the lineup, will launch this fall with some high-profile original content -- something that has become key to the success of any over-the-top streaming service.

Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. "Facts tell, but stories sell," remarked S...

Microsoft has been urging customers to upgrade from its Windows 7 operating system while attempting to ease the transition with several options for extended support. It will stop providing routine fixes and security patches effective January 2020.

Online learning platforms have made it easier than ever to offer workshops, courses and educational content of all kinds. In addition to the growth of online learning in traditional educational spheres, there's been growth in the business world. Companies increasingly have been using online learning...

From fountain pens and high-end pencils to unique paper notebooks, analog writing tools have legions of fans, even though we're living in a primarily digital world. It's precisely the physicality of analog tools that makes them appealing to many people immersed in a digital reality. They're groundin...

Getting an e-book out there can be a daunting task, however, particularly for someone who's never done it before. It's important to know what you want to say, how best to say it, and who might want to hear it. It's also vital to understand the ins and outs of publishing so that your e-book isn't los...

In this era of stress and anxiety, being able to slow down, breathe, and focus on the moment at hand are key skills for surviving and being successful. Mindfulness has become a vital commodity, and those who can coach others to live more mindfully are in particularly high demand. An industry has gro...

In the world of cybersecurity, things could get far worse before they get better. Cybercrime continues to increase, as it allows nefarious actors to operate at a safe distance from victims -- and, more importantly, law enforcement.