Spotlight Features

As e-commerce companies continue to hone methods for reaching the masses, many are employing "page pushing," live chat and other interactive methods to give their sites a human touch. "The real value of live assistance is that it provides a way for the business to affect abandonment rates," Meta ...

As brick-and-mortar retail chains and long-established catalog players grab a growing share of e-commerce sales, smaller online stores are finding themselves hard-pressed to stake and hold their claim to shoppers' dollars. Experts said small stores can stay in the game if they master such nicetie...

Acquiring customers may be Job One for many e-tail marketers. But only those e-tailers that convert new customers into loyal ones will thrive over the long term. "Customer acquisition only really happens with a repeat purchase, not a first-time, heavily discounted purchase," Forrester Research an...