Spotlight Features

Robocalls, spam and call spoofing have all but destroyed Americans' trust in telephone calls -- to the point that many individuals have essentially stopped answering the phone. Here are seven steps that organizations can take to combat erroneous call blocking and increase answer rates. These measur...

SugarCRM last month announced its acquisition of AI-as-a-Service provider Node. This marks the fourth acquisition by SugarCRM since the company's investment by Accel-KKR in August 2018. CRM Buyer discussed the current state of CRM platforms with SugarCRM CEO Craig Charlton, and how artificial intell...

Last week was the 25th anniversary of the biggest and most critical launch in computing history. The year running up to the Windows 95 launch was a fantastic mix of media showcases, previews, speculation and excitement. From the standpoint of demand, nothing that preceded the product even came close...

The pandemic has exposed one fundamental, seemingly contradictory reality: people like to shop online, but they also crave in-person experiences. This era has also made clear that there's an answer to this conundrum: to provide shopping experiences that combine both physical and digital elements. Al...

New studies reveal how solid personalization in marketing drives brand loyalty. However, consumers still feel that brands fail to do enough to recognize them as individuals.

For those business that got it right reopening their workplaces the first time around, they should be in pretty good shape for round two. But others that struggled to get a handle on operations will likely find themselves again in chaos -- especially where IT is concerned for the transplanted work-f...

Who can forget Princess Leia's hologram asking for Obi-Wan Kenobi's help in the movie Star Wars? That was perhaps the best-known hologram of the many used in the Star Wars franchise movies. The power and promise of holographic technology have been depicted in science fiction stories for years. Today...

Though initially isolating, the coronavirus pandemic has spawned a whole new world of digital parties and get-togethers. People stuck at home are finding innovative ways to socialize, participating in everything from virtual beer tastings to online book club meetings.

Several recently-published reports and surveys tracking changes in consumer buying habits reveal a growing competition between old versus new shopping habits. The E-Commerce Times discussed the implications of these new consumer buying trends with marketing experts. The results show that e-commerce ...