Spotlight Features

In a move that makes Jim Carrey's character in "The Cable Guy" look angelic, the California Cable and Telecommunications Association (CCTA) recently circulated a letter to Sacramento lawmakers in an attempt to scare them into protecting cable's dominant video market position. It's now easy for cable...

Disputes over the regulation of online real estate businesses that have surfaced in the last few years have caused the courts to recognize the importance of the Internet to the real estate industry. A recent case challenged the use of computer technology in relation to the method by which brokers pr...

Talk about Short Message Service (SMS) has been lost in the buzz about the latest and greatest data network applications, such as ringtones, gaming, and music downloads. Yet, SMS remains a popular application and a bona fide money maker for carriers. "Because it is such a simple service, it can be ...

Here are ten clues that your entire branding campaign has gone overboard. From the emphasis of marketing schemes over original meaning to the idolization of outlandish creativity without concern for the nuts and bolts of innovation, corporations all over fall into these deep water traps. Get the lif...

For Thralow, Inc., the majority of its e-commerce customers come from two sources: Those who go directly to its various sites, including binoculars.com, and telescopes.com, and those who find it through Google's AdWords listings. Heading into the holiday season, hundreds of businesses are expected t...

Advertising is a highly competitive market with corporations constantly searching for an edge. As a result, select firms are now trying to reach customers via a new medium: cell phones. "Companies are using text messages to notify customers of special deals and banner ads to sponsor items, such as r...

A couple of weeks ago I wrote about how Google was on track to become the next "Evil Empire" because they were increasingly behaving as if they were the center of the universe. The central theme of the piece was how companies, particularly those that grow very quickly, can lose track of their ethics...

Imagine a world where China argues for guaranteed freedom of speech and Cuba and Iran push for democracy. If that sounds like an episode of "The Twilight Zone," then welcome to UN Secretary General Kofi Annan's new show set to air again next week in Tunisia. Readers should know that the reason these...

Ask any salesperson what they never have enough of, and leads will always be at the top of the list. The traditional forms of creating leads including advertising, direct mail, webinars, events and tradeshows, and even cold calling aren't delivering enough leads to create consistently strong pipeli...

In a study conducted by ABC Namebank International, 5,000 major corporations around the world were surveyed and results were compiled to measure the impact of their image on customers, profitability and overall market positioning. There was also a strong emphasis on their cyber-branding platforms an...