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Last year, the average click fraud rate of pay-per-click advertisements appearing on search engine content networks rose to 19.2 percent for the last quarter of 2006, the highest yet, according to Tom Cuthbert, CEO of Click Forensics. Click fraud occurs when online advertisers pay search engine comp...
Unless you were sleeping last week, you saw Bill Gates get really upset when asked about the Mac vs. PC campaign that Apple is putting on. I'm not sure it is wise to piss off someone like Bill personally in this way, and the campaign does seem to over-stereotype both Bill Gates and Steve Jobs. In a...
The Internet has presented previously unimaginable opportunities for enterprises of all types, including financial services institutions. Online transactions are at an all-time high as enterprises enthusiastically cultivate the Internet as a vital sales channel. Careful examination of consumer beha...
2006 was a pivotal year for the smartphone industry, with significant developments in areas both technological and in terms of industry practices and operation. As handset manufacturers continued to accessorize the smartphone and churned out a seemingly limitless variety of models and styles, substa...
Change is the order of the day in the m-commerce market. New smartphones and other handheld digital devices are hitting the marketplace in a torrent, as media convergence accelerates the drive toward "quad play" devices and network services. The telecom and media industries are undergoing a fundamen...
Coming off a record-setting year, momentum continues to build at the Intercontinental Exchange as it moves into 2007. The ICE has become a leader and successful innovator in the field of exchange-based energy and commodities trading. The Atlanta-based exchange last year carried out a series of signi...
Click fraud is a growing problem for online advertisers who rely on paid search services. Marketing experts are urging e-commerce vendors have to take proactive steps to combat it. Online advertisers pay the search engine company hosting their ad a set amount of money each time a computer user click...
In the coming weeks, the $100 laptop developed by the One Laptop Per Child foundation will go into wide-scale production. From there, the laptops will be sent by the thousands to emerging economies in Africa, South Asia and South America. Meanwhile, in the United States, PC makers, private foundatio...
Achieving real-time visibility into an organization's financial status means making key information not only current but transparent for the executives who need it to make decisions. Business intelligence and enterprise resource planning systems help accomplish that, but an increasing number of comp...
New technological advances, as well as legal and regulatory changes, are tearing down long-standing barriers between industries. Digital voice, data and multimedia content delivery operations are converging with both fixed and wireless telecommunications services. In addition, a host of telecoms, ca...