Exclusives

We spoke with MACH Alliance President, Casper Rasmussen, to uncover how MACH principles are transforming digital strategies and driving measurable business value.

Inconsistent brand experiences in e-commerce are common, often due to a disconnect between marketing efforts and contact center interactions. AI and CRM strategies can help bridge this gap, improving CX and loyalty.

Despite its somewhat unglamorous reputation, database management and administration is an industry experiencing rapid growth, persistent talent shortages, and significant changes brought by AI. This field has much potential for those willing to cash in on its viable career path.

Jonathan Moran from SAS discusses how AI is advancing CRM beyond contact centers and marketing and what's needed to ensure its responsible use.

We spoke with CEO Luke Wang about how Surefront's platform unifies PLM, PIM, and CRM software, transforming retail and supply chain management.

The adage "different strokes for different folks" now guides public relations strategies, particularly in maintaining engagement with diverse generational clientele. Generation Z, sometimes called Zoomers, is the new power kid on the buying block.

According to Kumar Dasani, CISO at Digital River, AI’s seemingly boundless potential has spurred concern. The pace of its evolution has suggested capabilities that may be difficult to fathom for some, but it’s also important to stay rooted in reality.

E-commerce merchants are bracing for escalating threats posed by customer dishonesty and insider misconduct. This trend is exacerbated by the economic downturn, which has tightened cybersecurity budgets, making the marketplace more vulnerable to attacks, including those from politically motivated, h...

TuxCare technical evangelist Joao Correia highlights the perils of delayed system patching in Linux environments, offering vital advice to prevent ransomware attacks and data breaches.